Final poster for Mallory

Before:

This is the before picture of the poster. As you can see I decided to change the font of the cast members and also our names because films usually have the font of the production details the same. The color for the tagline was also changed to a brown color to match the building and give a brick effect color to it as its visible in the poster. The color for 'Coming soon' was changed to white as it would stand out and let the audience know its out soon. The clock was initially planned to be a reflection in Mallory's eyes but it didn't look realistic and didn't fade in the way I wanted it to so I decided to add it as the letter 'o' instead, which I think looks so much better because its part of the protagonists name which gives to the audience a clue as to what the film is about.  

After:

This is the finished poster, I think it looks good because it has the conventions of a horror genre for example the use of color in the font which is red connoting evil and danger. The background of the building is also visible showing the location. The face of Mallory is layered on top of the the building only showing her eye which gives an eerie atmosphere to it as it doesn't reveal her whole face and identity. The font is slightly distorted showing the nature of the film being a camcorder effect. The window with Mallory's shadow is seen on the top right which I think makes it look mysterious and scary.The clock that Mallory wears has replaced the 'o' in the title showing the link it has to the film. 

Feedback:

I received feedback from my target audience using Instagram.