The Conjuring (2013)-Based on true story:
Director: James Wan
Budget: $20 million
Box Office: $318 million
Distribution:
Marketing- The first promotional pictures were released in November 2012. A teaser trailer was shown at the 2012 New York Comic Con, which kicked of the films marketing campaign in February 2013. Throughout the campaign, the film was promoted as 'based on a true story'. In the weeks leading up to the films release, trailers and TV spots began to feature the real-life Perron family.
Theatrical release- Warner Bros. and New Line Cinema initially intended to release the film in early 2013, but decided on a summer release date after gaining a positive reaction from test audiences. The film was then released on July 19th in North America, and in the United Kingdom. It was one of the first horror films to receive a wide release in United Stated during the months of June pr July since 2006's 'The Omen'. The world premiere took place June 6th 2013, at the closing night of the first edition of Nocturna: Madrid International Fantastic Film Festival.
Home Media- The film was released in DVD and Bu-Ray formats by Warner Bros. Home Entertainment on October 22nd 2013.
Target Audience:
The film certification for the film is a 15 as it contains frightening elements and scenes which the younger audiences may fear. It appeals to the older audiences because it contains mystery in the film and the fact that its based on a true story makes it even more intriguing to watch.
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